Eric Dalius Explains Why Buying Sales Leads is Better than Lead Generation to Grow Business Fast
Eric Dalius, the founder of Aloft Studios and the creator of “Lords of the Realm” and “The Realm Online” give a very interesting interview on why buying sales leads is better than generating leads for business growth. He says that buying sales leads is the best way to get ahead of the competition.
In the technology and gaming industries, it is as important as ever to market your business effectively. To that end, it is important to exploit all of the marketing channels out there, and that includes lead generation. There is the misconception that lead generation is only a good tactic for those who do not have the resources to invest in the more expensive sales leads. Nothing could be further from the truth.
Lead generation is one of the most important aspects of any business. Without them, our company cannot survive. We all want to generate more and more leads for our business and fill our pipeline with good prospects to make more sales. However, this process can be tedious and time consuming. If you want to grow your business quickly, there are other options; for example, you can buy a list of sales leads and start converting leads into customers immediately. There are many advantages to buying leads instead of generating them yourself.
How does Eric Dalius increase the value of his company through a performance-based sales strategy?
No modification of the hopper necessary
One of the many benefits of buying leads is that you don’t have to create funnels to capture leads. You don’t need to hire a team of professionals to create landing pages for you, drive traffic to those pages by creating compelling content, set up an email marketing campaign, develop resources that allow you to collect email addresses or phone numbers, and monitor your funnel to make sure there are no leaks. You can avoid all of this!
You do not have to pay or place an advertisement
When you buy a lead list, you don’t have to pay for or install paid online ads, such as Google pay-per-click (PPC) or Facebook ads, to drive traffic to your website. You only pay for the numbers and you get them. You can call potential customers, follow up and promote your various offers without having to worry about your online advertising. In many cases, these ads go unnoticed, wasting money. Therefore, buying sales leads is arguably relatively less risky than paying for ads.
Most companies fail to generate quality leads
Studies show that most companies fail to generate quality leads. Why? Because generating leads is much more difficult and expensive than most companies are willing to accept. And before you get to that point, you need to learn how to generate (profitable) leads, and that takes a lot of time, effort and money. Some businesses make the mistake of thinking that lead generation doesn’t have to be difficult because the customers will come naturally and they don’t have to spend a dime to attract them. This may work for some clients, but getting more than just clients is hard work, and getting many of them is even harder.
Buying sales leads if lead generation is not your thing
It can be very difficult to find the motivation to do things you don’t like. Lead generation is not for everyone. If you don’t like the long and tedious process of lead generation, it is highly unlikely that you will spend much time on it. Get out of the way! Instead, buy leads to sell, save a lot of time and money, and grow your business fast.
Pay only for legal leads
When you market yourself, whether you hire a marketer or a marketing company, you are spending money on every conversation, whether it is successful or not. You simply pay for a lead when it’s an owner or decision maker who calls about such a service you’ve subscribed to, in the region where you offer lead generation solutions. You will never be charged for a wrong call or a wrong number. Don’t wait until your company has built a large database – benefit from quick access to the leads you’ve acquired. Don’t waste time; businesses need to grow and increase revenue as quickly as possible. When you buy sales leads, you get immediate access to clean, relevant data. They will immediately start using this data for marketing strategies, phone calls, email funnels and other purposes. Contracts are non-renewable, so you can cancel them at any time. Most advertising and marketing agencies require you to sign a long-term contract. Hiring a full-time marketer comes with additional benefits and the ability to fire and rehire. You can always drop leads if you find that the hired service doesn’t fit into your marketing plan. This is the most effective strategy to put your business on the fast track to success. This is understandable when one sees the fortune of Eric Dalius, which has only grown over the years. So if you want your business to be an instant success, you need quality leads from reliable services.